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Video is a star player on your website

Video is important to your website

You know you need video on your website but you haven’t yet pulled the trigger and got it done. Or you have a few phone videos and you’re trying to justify the effort of getting it done right. YouTube is the second largest search engine on the internet. That sentence alone should convince anyone to get moving on quality video content. Video continues to be a major sales driver. Here are some stats according to Wyzowl statistics:

Businesses using video

63% of businesses are using video as a marketing tool.

Out of those…

82% of businesses feel video is an important part of their marketing strategy. 
99% of businesses will continue to use video. 
82% of businesses will be spending more on video. 
83% of businesses believe that video gives them a good ROI.

Those numbers are huge! And here’s why – our top 5 list of why video is a key component in your marketing plan:

5. Improved SEO

Adding a video to your website can increase the chance of a front page Google result by 53 times (according to Comscore).

4. Higher Retention Rates

65% of viewers watch more than ¾ of a video, which is more than we can say about text-based content.

3. Better Email Click-Throughs.

The use of video in emails has been shown to double click-through rates.

2. Stronger Emotional Connections.

If a picture is worth a thousand words, imagine what video can do. The total tone of your product or service comes alive in 15 seconds. No photo or copy can do that!

1. Increased Customer Conversions

A quick compelling video greatly increases a the chance a web visitor will become a web customer. Video storytelling is essential. What’s your business’s story?


Majority of consumers prefer video content to reading. A lot of potential buyers don’t want to talk to salespeople. This is where video can influence sales in later stages. The popularity of video also means that more content at the top of the funnel has to be in video format – that applies to B2C and B2B sales. 


Video can be repurposed many ways. Let’s say you shoot a TV commercial. The footage can be edited as many short clips for social as well as your website.

This clip reel shows many styles of compelling video

Video advertising is becoming more and more affordable and widespread. Making marketing videos for your business requires creativity and knowledge of human psychology. Better quality production is not mandatory for results but it greatly increases trust. When all of these ingredients are mixed together, video can be a marketing miracle.

If you would like to learn more about how your business can use video production to grow your business, don’t hesitate to speak with one of our video marketing experts at Harper.

Contact us today to get the conversation started!

About the Author: Steve Harper


Radio/TV and media personality Steve Harper leads Harper Marketing – a premier, full service marketing agency on Long Island, NY.  Harper Marketing specializes in digital and traditional marketing for businesses of all sizes.


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